Hi, I am Thorsten!

Sustainable UX & Responsible AI

Digital Sustainability Trailblazer, Keynote Speaker, Podcast Host, Founder of the SUX Network and Co-Author of the Web Sustainability Guidelines . I advise companies and train design-teams to create sustainable, responsible and ethical digital products.


I speak at global events and market-leading companies, I train design- and product teams in digital sustainability and I help companies to innovate with care and to create more sustainable, responsible and ethical digital products. As Co-Founder of the Sustainable UX Network and Co-Chair of the Web Sustainability Guidelines at the W3C I have a long-year expertise in digital sustainability and Sustainable UX.

Clients I work with

I work with various European clients on creating more sustainable digital products and experiences, provide trainings or giving in-house talks and workshops. Among my latest clients have been LEGO, Deutsche Telekom, Visma, Siemens, ARD Mediathek or University of Copenhagen.

Book me as Speaker

You can book me for your conference or company events. As professional speaker for more than 10 years, I speak at international and national conferences and events, like Adobe MAX, IXDA Interaction Conference or World Usability Congress, as well as corporates like Deutsche Telekom, Siemens, LEGO, Otto or Nordea, etc. I also have been guest in various Podcasts and give lectures at universities. My topics are Sustainable digital product & Design and Responsible AI.

Next Events where I speak

These are the next public events where I will speak. You will be there as well? I would be happy to get on touch. Just let me know.

Unigig Conf. 2024,

27.02.2024 – Talk „Building sustainable digital solutions“ (english)


11.03.2024 – Workshop „Mit Sustainable UX zu nachhaltigen digitalen Produkten“ (german)

Product Owner Days, Cologne

13.03.2024 – Talk „Beyond User-Centricity“ (german)

The Sustainable UX Network (SUX)

In 2021 I founded the global community and non-profit initiative „SUX – The Sustainable UX Network“ with the goal to drive Sustainability through and within UX and Design. SUX is global community for designers to discuss and share ideas and thoughts around all aspect of sustainability.

SUX Podcast

Together with Bavo Lodewyckx I host SUX – The Sustainable UX Podcast – a podcast for designers, UX people and digital product builders who want to make an impact for a sustainable future. With the SUX Podcast we invite you to meet wonderful people from around the world and to get inspired by their way of trying to save the world through and within UX, Design and Tech.

Episode cover. It shows a protraet of the guest Akos Csertn and quote of him from the podcast:"Designers have the license to be weird"
Episode Cover, showing a portraet of Elizabeth Rosenzweig and a quote from her: "I wanted a usability revolution"
Podcast cover, showing a portraet of the guest Xhensila Reci and the title of the episode "Purpose driven design"

About me

For 20 years I am working in the field of UX, Service Design and Strategic Digital Consulting, supporting clients to create meaningful products and build up, lead, coach UX and Product Teams. In 2020 and after going through a Burnout I quit my job as Director UX of an international Digital Agency to fully focus on some of the major issues we face as human beings and society and to drive change through and within my work.

Being a mountaineer for many years, I see every year how fast the glaciers are vanishing. Being up in the mountains shows me every time how dramatic the situation is and that we all need to act right now. With focussing on Sustainable UX and Design I want to bring my knowledge and experience to the table to help saving this world for us and every being on this planet.

„We need to move from a human to humanity and environmental-centered design approach.“​

Thorsten Jonas​

Start making your Digital Products​ sustainable

The clock is running. We need to get the digital products and experiences more sustainable. And this is also good for business. Not building sustainable products won’t be an option in a few years – consumers want it, regulations will demand it. Starting now is good for the planet, for our children and for your business.