„Let us try to save the world with UX“

I am a Strategic UX Consultant,

Sustainability Facilitator | Empathic Leader | Speaker | Coach | Listener
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Hi! I am Thorsten Jonas,

UX Evangelist and Digital Generalist based out of Hamburg, Germany. For more than 15 years I am working in the field of UX, Service Design and Strategy Consulting, supporting clients to create meaningful products or build up, lead and coach UX and Product Teams following the idea of empathic leadership.

In 2020 I quit my job as Director UX of an international Digital Agency to focus on some of the major issues we face as human beings and society. Since then I work as a Strategic UX Consultant, especially facilitating Sustainability and Sustainale UX.

At the beginning of 2021 I started the initiative „SUX – the Sustainable UX Playbook“ with an international group of designers, to push Sustainable UX further for and with the digital creative community.



My Services

Strategic UX Consulting

UX begins at the strategic level. if you use UX to define your strategy and set strategic UX goals, you will build better and thereby more succesful products.

Product Building

Excellent products need to be driven from strategic level up to release.  Otherwise dramatic friction losses will result in average products.

Empathic Leading

When you talk about New Work, you need to talk about Empathic and Authentic Leadership. I built up and lead UX Teams and can help you to build up new teams or lead as an interim Leader.

Sustainable UX Consulting

We need to facilitate Sustainability in the products we build. Therefore we need to focus on more than just our users. Start using Sustainable UX now.

Conference Speaking

I speak at international conferences for years now. You can book me also for a lightning talk at your company event or team meeting.

UX & Mindfulness Coaching

I coach you or your  teams in UX, helping them to grow and to get better. And I can help you to use your UX mind- and toolset to get a balanced 



For several years now, I speak at international and national conferences, like Adobe MAX, IXDA Interaction Conference, UX Copenhagen Conference, etc. I also have been guest in various Podcasts. My topics are UX, Digital Products and Strategy in general, as well as Sustainable UX and Mental Healt from a UX perspective. 

Book me as Speaker

A  small collection of my Talks

I speak about UX and digital Product Building in general as well as Sustainable UX and Mindfulness for Creatives.

Interaction 21: The UX of Burnout (2021)

Indy Design Week 2021: Keynote „Sustainable UX“

THISisHCD: SUX – The Sustainable UX Manifesto (2021)

World Interaction Design Day: Trust and Responsibility (2019)

Adobe MAX 2021

SUX – The Sustainable UX Manifesto

UX Crunch 2021

Panel: „Empathy and Mental Health in UX“

Product Beats 2021

„They just wanted an App“ 

World Usability Day (Cph) 2021

„Sustainable UX“

Tech Circus (2021)

Panel: „How to build user trust“

UX Copenhagen 2021

„The UX of Burnout“

Adobe MAX 2020

„The UX of Burnout“

El Camino People Podcast 2021

„Burnout-Recovery on the Camino“

Big & Growing 2021

„Was Purpose mit Burnout zu tun hat“

Int. Burnout Awareness Week 2021

Panel and Discussion

User Experience Conference 2021

SUX – The Sustainable UX Playbook

UX Copenhagen 2022

Sustainable UX

Next Talks

Checkout the dates for my next talks

World Usability Congress (Graz)

SUX – The Sustainable UX Playbook

11. – 13. Oct. 2022

HNU Design Talks  (Ulm)

Sustainable UX

02. Nov. 2022

PUSH Conference (Munich)

SUX – The Sustainable UX Playbook

03./04. Nov. 2022

Boye 22 – Digital Leadership Conference (Aarhus)

SUX – The Sustainable UX Playbook

08. – 10. Nov 2022

You want to work with me or book me for a talk? 

Contact me

Sustainable UX

Sustainable UX goes beyond the mantra of user-centered design. Instead it focusses on all actors affected by the products we build: users, other people, society, nature or even the whole planet. Together with a group of european designers I founded „SUX – The sustainable UX Manifesto“ in 2021. The goal of SUX is to build practical toolset based on the UN Sustainable Development Goals., a collection of helpers, tools and best practise cases. And the goal is to build this together with the design community. On the 9th of November we will kickoff SUX with the design community with global online event to start building a ongoing growing toolset that helps us designers to drive sustainability fomr and with our job..

You want to learn more about SUX? Get in touch on our Website, join our global Slack Community and the Kickoff, We would be happy to welcome you on board. 


Learn more about SUX

„We need to go beyond the mantra of user-centricity to an environmental & humanity-centered design approach.“

Thorsten Jonas – SUX Founder


You want to work me, or book me for a talk? Let’s get in touch.



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