Sustainable UX on strategic Level.

I help companies and design-teams to innovate with care and to create more sustainable, responsible and ethical digital products.

About Me
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Hi! I am Thorsten Jonas,

Sustainable UX Evangelist and Advocate based out of Hamburg, Germany. For more than 15 years I am working in the field of UX, Service Design and Strategy Consulting, supporting clients to create meaningful products or build up, lead and coach UX and Product Teams following the idea of empathic leadership.

In 2020 I quit my job as Director UX of an international Digital Agency to focus on some of the major issues we face as human beings and society and to drive change through and within my work. By focussing on Sustainable UX and Design, I want to bring my knowledge and experience to the table to help saving this world for us and every being on this planet.

At the beginning of 2021 I started the global initiative and community „SUX – the Sustainable UX Network“ with an international group of designers, to push Sustainable UX further for and with the digital creative community.

For more than 10 years I speak at international conferences like Adobe MAX, IXDA Interaction Conference or World Usability Congress as well as company events – focussing on Sustainable & Responsible UX.

You can follow my work and talks on LinkedIn or Twitter. And if you like to get in touch you can email me at .


My Services

Sustainable UX Consulting & Corporate Advisory

Consumers demand sustainable and responsible products. I help you to create more sustainable products and to innovate responsible or to establish sustainable design and UX in our whole product design process: from strategy through research, concept, design and prototyping until release and measurement.

Sustainable UX Workshops & Corporate Trainings

As part of my team-coaching, I offer on-site as well as online workshops about Sustainable UX for your product or design teams. Workshops can target different aspects and goals: from giving an entry point into all aspects of Sustainable UX up to targeting certain challenges of your team or product.

Strategic UX & Product Consulting

I speak at international conferences for more than 10 years, focussing on Sustainable and Responsible Product Design as well as Mental Well-Being in the creative industry. You can book me also for a lightning talk at your company event or team meeting.

Keynote Speaker

I speak at international conferences for more than 10 years, focussing on Sustainable and Responsible Product Design as well as Mental Well-Being in the creative industry. You can book me also for a lightning talk at your company event or team meeting.

Interim Team Leadership

When you talk about New Work, you need to talk about Empathic and Authentic Leadership. I built up and lead UX Teams and can help you to build up new teams or lead as an interim Leader.

UX & Mindfulness Coaching

I coach you or your  teams in UX, helping them to grow and to get better. And I can help you to use your UX mind- and toolset to get a balanced 



For several years now, I speak at international and national conferences, like Adobe MAX, IXDA Interaction Conference, World Usability Congress, etc. I also have been guest in various Podcasts. My main topics are sustainable and responsible UX & Design, as well as general UX, Creative Leadership and Mental Health for Creatives.

Book me as Speaker

A small collection of my Talks

I speak about Sustainable UX and Mental Health for Creative People as well as UX and digital Product Building in general.

PUSH UX 2022

Sustainable UX

WUD Estonia 2022

How UX can (hopefully) save the world

UX Festival 2022

Talk and Workshop „Sustainable UX“

Adobe MAX 2021

SUX – The Sustainable UX Manifesto

IXDA Interaction 2021

The UX of Burnout

Adobe MAX 2020

The UX of Burnout

Next Talks

Checkout the dates for my next talks. Would be happy to meet.

Product Beats Show (Online)

Talk „Sustainable UX“

14. Feb. 2023

UXCopenhagen (Copenhagen)

Roundtable „Sustainable UX“

23./24. Mar 2023

DDX Conference (Munich)

Workshop „Sustainable UX“

06. May 2022

UXConnect (Aarhus)

Talk „Sustainable UX“

13./14. Jun 2023

You want to work with me or book me for a talk? 

Contact me

SUX - The Sustainable UX Network

SUX – The Sustainable UX Network was founded in 2021 by me and a group of designers and grew to a global non-profit community of meanwhile more than 2000 designers worldwide. We want to discuss, developd and exchange ideas on how we can promote and drive sustainbility in and through our work as designers. Part of SUX is also the SUX Podcast, where me and SUX co-founder Bavo Lodewyzkx interview international guests ab out sustainablity in design and digital.  You want to learn more about the community, join or listen to the SUX Podcast? Get in touch on our Website, join our global Slack Community. We would be happy to welcome you in the SUX community. 


Learn more about SUX


You want to work me, or book me for a talk? Let’s get in touch.


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