Hi, I am Thorsten!

Sustainable UX & Responsible AI

Digital Sustainability and Responsible AI Consultant, Keynote Speaker, Podcast Host, Founder of the SUX Network and SUX Academy and Co-Author of the Web Sustainability Guidelines. I advise companies and train design- and product-teams to create sustainable, responsible and ethical digital products or to use AI responsibly.

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Services

I speak at global events and market-leading companies, train design- and product teams in digital sustainability and I help companies to innovate with care and to create more sustainable, responsible and ethical digital products and to use AI in a responsible way. As Founder of the Sustainable UX Network and Co-Author of the Web Sustainability Guidelines at the W3C I have a long-year expertise in Digital Sustainability, Sustainable UX and Responsible AI.

Speaking

Known for talks at world-leading conferences as well as market-leading companies for more than 10 years.

  • Spoke at and for: Adobe MAX, LEGO, World Usability Congress, Deutsche Telekom, IXDA Interaction, etc.
  • Topics: Digital Sustainability, Responsible AI, Sustainable UX, Design for better Future, AI and Sustainability
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Training

Sustainable UX & AI Trainings for Teams and individual Designers. Check out the SUX Academy for all infos.

  • Masterclasses „Sustainable UX“. Suitable for teams, conference settings and individual designers
  • Masterclass „Responsible AI“ Suitable for teams, conferences and individual product people
SUX Academy

Consulting

Build Sustainable Digital Products and use AI responsibly to meet future market demands and regulations.

  • Utilize digital sustainability. Efficiency gains and Business Opportunities go hand in hand with Sustainability
  • Balance negative impacts and positive outcomes of AI Use-Cases
  • Make Sustainability a Business Case
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Audits

Sustainability Audits for your digital product and design based on SUX and WSG standards.

  • How sustainable is your digital experience or product?
  • 1-Day Audit delivers results and makes first suggestions
  • Based on the Web Sustainability Guidelines (WSG 1.0) and Sustainable UX Best Practices
Book an Audit

Workshops

Sustainable UX, Responsible AI, Digital Sustainability for your organization or product – online or physical.

  • Digital Sustainability: Learn about your relation or work on concrete quickwins
  • Responsible AI: evaluate your AI use or understand general impacts of AI
  • Sustainable UX: apply Sustainable UX to your product 
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Coaching

Coaching and mentorship for design leaders on their path to responsible design and leadership

  • Tailored to your individual needs and current step in the career
  • Long term coaching as well as short term feedback loops available
  • Development of a personal roadmap
  • Please note: limited, since I only take one coachee at a time
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Digital Sustainability, Responsible AI, Sustainable UX

Clients I work with

I work with various European clients on creating more sustainable digital products and experiences or using AI responsibly. I provide trainings or give in-house talks and workshops. Among my latest clients have been LEGO, Booking.com, Deutsche Telekom, Visma, Siemens, ARD Mediathek or University of Copenhagen.

Work with me
Workshop room, with a rondel of tables and appr. 15 people seated. Thorsten is in the center and explaining something

Speaking

Keynote Speaker, Event Host, Panelist

Book me as a Speaker

I have spoken at international conferences like Adobe MAX, IXDA Interaction, World Usability Congress and market leading companies like LEGO, Siemens, Deutsche Telekom to Designers, Product Owners, Digital Leaders or Developers – sharing thoughts, ideas and best practices about Digital Sustainability, Designing for a better Future, the Responsible Use of AI and Sustainable UX.

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My next public talks

These are the next larger public events where I will speak. For a full list, please my Speaking-Page. You will be at one of the events as well? I would be happy to get on touch. Just let me know.

Logo of the Future Product Days Conference

UX Nordic,
Copenhagen

24-26 Sep – Workshop:
„Responsibility & Sustainability in AI?“

World Usability Congress, Graz

13-16 Oct – Workshop:
„Applying Sustainable UX – Strategy & Tactics“

Beyond Tellerand,
Berlin

6-7 Nov Talk:
„Each Design is a manifesto for the future“

Publications

I am an Co-Author of two books and I write for various occasions and publications as well as the SUX blog. I also publish a regular column for the green hosting company Mittwald. See below a selection of my latest publications.

Book „Usability for the World“ – Co-Author

Book „UX Design & Sustainability“ – Co-Author

„Imperfect Design“ – Guest article for Branch

W3C Web Sustainability Guidelines – Co-Author

Kolumne Mittwald – Responsible AI

Podcast Appearances

I had the honor to be a guest in various podcasts to speak about digital sustainability, sustainable UX or responsible AI. Find a small selection of highlights below:

Honest UX Talks #100

Green IO Podcast #32

Podcast Cover of the Sera Tajima Podcast, showing Thorsten Jonas and the Title of the Episode "AI & Sustainability"

S. Tajima Podcast S2E5

UX Heroes #25

Future of UX #18

SUX Podcast

I am the host of the SUX Podcast – a podcast about digital Sustainability and Responsibility for designers, digital product builders and all people in the digital world who want to make an impact for a sustainable and fair future. At the SUX Podcast we invite you to meet wonderful people from around the world and to get inspired by their way of trying to save the world- We speak about design, about AI and about tech in general. Find all episodes of the podcast here.

Podcast Cover of the SUX Podcast. Showing Don Norman and a quote of him: "Human centered design is wrong"

EP 13: With Don Norman about Humanity-Centered Design

EP 14: With Tom Greenwood about Sustainability and AI

EP 15: With Hannah Smith about the Green Web Foundation

EP 16: With Chris Cassens about Food Waste

The SUX Network

SUX Meetup in Amsterdam. You see the large screen, on the right the hosts Sera and Thorsten are standing, while on the left the participants are sitting
Non-Profit global Community and Initiative

SUX Community

SUX is a global non-profit community and initiative to drive sustainability through and within UX and Design and to discuss and share ideas and thoughts around all aspect of sustainability. Join the SUX community for free, support our work and contribute or learn how to design and build sustainable digital products. Regular online community meetups, local chapters, the SUX resource database, the SUX Podcast and our open Slack Space with 2500+ members are awaiting you.

Go To SUX Network
Learn about Sustainable UX, Responsible AI & Digital Sustainability

SUX Academy

At the SUX Academy I teach the fundamentals, tools and details of Sustainable UX, Digital Sustainability or the W3C Web Sustainability Guidelines and how to incorporate them into your daily work. Courses are available for individual designers and product managers as well as design- and product-teams.

350 alumni have done one of our courses. Including design teams from companies like Siemens, Ahold Delhaize (one of the largest global food retail groups), or Scotia Bank (one of the largest Canadian Banks)

Go to SUX Academy
Workshop room, with a rondel of tables and appr. 15 people seated. Thorsten is in the center and explaining something
Digital Sustainability Trailblazer

About me

For 20 years I am working in the field of UX, Service Design and Strategic Digital Consulting, supporting clients to create meaningful products and to build up, lead, coach UX and Product Teams. In 2020 and after going through a Burnout I quit my job as Director UX of an international Digital Agency to fully focus on some of the major issues we face as human beings and society and to drive change through and within my work.

Being a mountaineer for many years, I see every year how fast the glaciers are vanishing. Being up in the mountains shows me every time how dramatic the situation is and that we all need to act right now. With focussing on Sustainable UX as well as Responsible AI, I want to bring my knowledge and experience to the table to help saving this world for us and every being on this planet.

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„We need to move from a human to humanity and environmental-centered design approach.“​

Thorsten Jonas​

Work with me, book me for talk or training

The clock is running. We need to get the digital products and experiences more sustainable. And this is also good for business. Not building sustainable products won’t be an option in a few years – consumers want it, regulations will demand it. Starting now is good for the planet, for our children and for your business.

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