Hi, I am Thorsten!

Sustainable UX & Responsible AI

Digital Sustainability Trailblazer, Keynote Speaker, Podcast Host, Founder of the SUX Network and SUX Academy and Co-Author of the Web Sustainability Guidelines . I advise companies and train design-teams to create sustainable, responsible and ethical digital products.

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Services

I speak at global events and market-leading companies, I train design- and product teams in digital sustainability and I help companies to innovate with care and to create more sustainable, responsible and ethical digital products. As Co-Founder of the Sustainable UX Network and Co-Chair of the Web Sustainability Guidelines at the W3C I have a long-year expertise in digital sustainability and Sustainable UX.

Speaking

Known for talks at world-leading conferences as well as market-leading companies for more than 10 years.

Spoke at and for: Adobe MAX, LEGO, World Usability Congress, Deutsche Telekom, IXDA Interaction, etc.
Topics: Digital Sustainability, Responsible AI, Sustainable UX, Design for better Future

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Training

Sustainable UX & AI Trainings for Teams and individual Designers. Check out the SUX Academy for all infos.

Masterclasses „Sustainable UX“ and „Responsible AI“. Suitable for teams, conference settings and individual designers
Course: „Become a sustainable UX Designer coming soon

SUX Academy

Consulting

Build Sustainable Digital Products to meet future market demands and regulations.

Understand the negative impacts of your digital product or website and derive actions and additional KPIs
Break it down into actionable steps for your design and product teams
Make Sustainability a Business Case

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Audits

Sustainability Audits for your digital product and design based on SUX and WSG standards.

How sustainable is your digital experience or product?
1-Day Audit delivers results and makes first suggestions
Based on the Web Sustainability Guidelines (WSG 1.0) and Sustainable UX Best Practices

Book an Audit

Workshops

Work on certain aspects of your digital product with one of my proofed workshop formats.

Preparation and Facilitation
Formats like: Sustainable User Journey, Impacted SDGs, Non-Human Personas, Unintended Consequences
Suitable for or small and bigger groups or all stakeholders involved
Online and Physical

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1on1 Coaching

Coaching and mentorship for designers and design leaders on their path to responsible design and leadership

Tailored to your individual needs and current step in the career
Long term coaching as well as short term feedback loops available
Development of a personal roadmap to sustainable design or leadership

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Digital Sustainability, Responsible AI, Sustainable UX

Clients I work with

I work with various European clients on creating more sustainable digital products and experiences or using AI responsibly. I provide trainings or give in-house talks and workshops. Among my latest clients have been LEGO, Booking.com, Deutsche Telekom, Visma, Siemens, ARD Mediathek or University of Copenhagen.

Work with me

Workshop room, with a rondel of tables and appr. 15 people seated. Thorsten is in the center and explaining something

Keynote Speaker, Event Host, Panelist

Book me as a Speaker

I am Keynote Speaker, Panelist, Moderator and Podcast Host with 10 years+ experience and I have spoken at international conferences like Adobe MAX, IXDA Interaction, World Usability Congress and market leading companies like LEGO, Siemens, Deutsche Telekom to Designers, Product Owners, Digital Leaders or Develeopers – sharing thoughts, ideas and best practices about Digital Sustainability, Designing for a better Future, the Responsible Use of AI and Sustainable UX.

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My next public talks

These are the next larger public events where I will speak. For a full list, please my Speaking-Page. You will be at one of the events as well? I would be happy to get on touch. Just let me know.

Green IO,
Munich

3rd July
Talk: „Sustainable UX“

UX Nordic,
Copenhagen

24th-26th Sep Workshop:
„Responsibility & Sustainability in AI?“

World Usability Congress, Graz

13th-16th Oct Workshop:
„Applying Sustainable UX – Strategy & Tactics“

Podcast Appearances

I had the honor to be a guest in various podcasts to speak about digital sustainability, sustainable UX, the future of UX and Design or Mental Health for designers. Find a small selection of highlights below:

Honest UX Talks #100

Green IO Podcast #32

Podcast Cover of the Sera Tajima Podcast, showing Thorsten Jonas and the Title of the Episode "AI & Sustainability"

Sera Tajima Podcast S2E5

UX Heroes #25

Future of UX #18

SUX Meetup in Amsterdam. You see the large screen, on the right the hosts Sera and Thorsten are standing, while on the left the participants are sitting

Non-Profit global Community and Initiative

SUX Network

In 2021 I founded the global community and non-profit initiative „SUX – The Sustainable UX Network“ with the goal to drive Sustainability through and within UX and Design. SUX is global community for designers to discuss and share ideas and thoughts around all aspect of sustainability.

In 2024 the SUX Academy was founded, were I give courses to designers and product people as well as design- and product-teams

about the SUX Network

SUX Podcast

I am the host of the SUX Podcast – a podcast for designers and digital product builders who want to make an impact for a sustainable future. At the SUX Podcast we invite you to meet wonderful people from around the world and to get inspired by their way of trying to save the world through and within UX, Design and Tech. Find all episodes of the podcast here.

EP 13: With Don Norman about Humanity-Centered Design

EP 14: With Tom Greenwood about Sustainability and AI

EP 15: With Hannah Smith about the Green Web Foundation

EP 16: With Chris Cassens about Food Waste

Digital Sustainability Trailblazer

About me

For 20 years I am working in the field of UX, Service Design and Strategic Digital Consulting, supporting clients to create meaningful products and to build up, lead, coach UX and Product Teams. In 2020 and after going through a Burnout I quit my job as Director UX of an international Digital Agency to fully focus on some of the major issues we face as human beings and society and to drive change through and within my work.

Being a mountaineer for many years, I see every year how fast the glaciers are vanishing. Being up in the mountains shows me every time how dramatic the situation is and that we all need to act right now. With focussing on Sustainable UX as well as Responsible AI, I want to bring my knowledge and experience to the table to help saving this world for us and every being on this planet.